For us at Hotjar, this meant to a mixed-gendered or women-only group referring to all men as guys is still absolutely fine! ![]() ![]() ![]() We came up with the idea of creating a 'guys' jar-like a swear jar-where people could put in a euro every time they used the word in the wrong context. Both of us were conscious of, and unhappy about, our own misuse of this word, and felt that its use was quite widely spread across the team. The first step to overcoming unconscious biases, such as using the word 'guys', is awareness. On the back of a conversation taking place in our Team channel in HipChat, my co-worker Diana and I began chatting about how we could build more awareness of our own language within Hotjar. 'Guys' is one of the most common ways of addressing groups of people in the English language we use it often in everyday conversation without giving much thought to its impact. But 'guys' can understandably be considered gender-specific, making it confusing or unappreciated when it's used to refer to a group that includes women. ![]() A SECTION OF HOTJAR'S CONTENT STYLE PRINCIPLES DEDICATED TO INCLUSIVE LANGUAGE The Hotjar 'guys' challenge
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